1. Customer Segments

Our main customers are children, teenagers, and adults, as ICY BITES can be enjoyed by all age groups. The product targets consumers who enjoy desserts and snacks, especially during special occasions.

We offer a unique ice cream dessert that is share-friendly, not easy to melt, and diet-friendly because it is sugar-free using stevia as a sweetener.

2. Value Proposition

ICY BITES offers a product that is not yet available in Indonesia. It is practical, does not melt easily, and is easy to share due to its mini size and variety of flavors.

Customers can try multiple flavors at once without worrying about messiness, as the ice cream can last for 1–2 hours at room temperature.

3. Channels

Customers can reach ICY BITES through offline stores with multiple branches and online platforms such as Grab. Social media, especially Instagram, is used to share promotions and event updates.

Customers can also place large orders via WhatsApp and enjoy interactive mini games and coupons through our website.

4. Customer Relationships

We build loyalty by offering premium membership benefits, including free ice cream bundles during store events.

Customers can receive daily coupons, high discounts, and bonuses through website mini games. New customers also receive three free ice creams.

5. Revenue Streams

Revenue is generated through premium pricing, while production costs remain around 35% of the selling price. This allows the business to offer discounts and free coupons while maintaining profitability.

6. Key Resources

• Imported raw materials (heavy cream, milk, chocolate, fruits)
• Production equipment, warehouse, and refrigeration
• Offline stores and delivery motorcycles
• Employees and operational staff
• Website, WhatsApp, Instagram, and Grab platform

7. Key Activities

• Production and stocking
• Selling and distribution
• Marketing and promotion
• Quality control and finance management
• IT system maintenance and digital design

8. Key Partners

• Import vendors and logistics partners
• Warehouse and local delivery drivers
• Operational employees
• Finance, marketing, sales, and IT teams

9. Cost Structure

• Rent
• Raw materials
• Employee salaries
• Packaging and marketing
• Utilities and operational expenses

Summary